10 Ingredients to a Successful Social Media Campaign

Social media marketing campaigns can lull you into thinking that as a marketing vehicle, it is a quick fix.
You read stories of companies whose businesses have been propelled into the stratosphere with a Facebook marketing campaign or an Instagram promotion. What you assume is that all it takes...
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How Visual Content Dominates Social Media And How to Leverage This For Your Brand

As a marketing professional, it’s part of our blood to notice trends and embrace them with open hands. 2016 saw visual communication platforms blossom and the recent mammoth IPO of Snap Inc. bears testament to the growing significance of visual communication. Whether you’re in B2C, B2B or...
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7 Most Common Social Media Marketing Mistakes Startups Should Avoid

Whether you are thinking of starting a social media marketing business or seeking to sell any other types of products or services, here are seven social media mistakes to avoid. If you follow our advice, it could improve your chances of success. Welcome to the social media marketing world...
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